The Financial Post reports in its Thursday edition that the average price for weed was $11.78 per gram at the start of 2019, but fell to $7.50 in 2021, a November report from Deloitte Canada and pot research firms Hifyre and BDSA said. A Canadian Press dispatch to the Post reports that the average price for vape cartridges has similarly fallen by 41 per cent from $32.02 per gram around legalization to $19 per gram a year later. The report showed price is the leading factor contributing to Canadian cannabis sales, with 34 per cent of consumers naming it their top consideration. Though much of the push for lower prices is led by an industry desperate to squeeze out illicit dealers and dispensaries, the explosion of pot shops is also a trigger, says CP. Ontario alone has 1,333 stores and with all hawking the same items, standing out has never been tougher and loyalty programs, which are mostly free to sign up, have never made more of a difference. Many give discounts for seniors and veterans, some like Tokyo Smoke offer $2 deals every Wednesday and price matching is common too. High Tide is staying ultracompetitive offering a low price guarantee and lottery style scratch cards promising up to $850 in prizes.