The Globe and Mail reports in its Saturday, May 14, edition that people love great stories -- especially when they are about companies with a new product or technology that is supposedly going to make them rich. The Globe's John Heinzl writes that the truth is that for every Amazon.com Inc. or Tesla Inc., there are countless story stocks that blow up after liftoff. The past year alone has seen dozens of cases, from fitness company Peloton Interactive to electric-vehicle start-ups such as Nikola and Lordstown Motors. In Canada, remember when cannabis stocks were going to be the ticket to early retirement? Canopy Growth ($7.62), to take just one example, has tumbled 90 per cent from its record high on Oct. 16, 2018 -- the day before recreational cannabis was legalized. Contrast that with the utility Fortis, which is engaged in the unglamorous business of distributing gas and electricity. Fortis ($62.99) shares have posted a total return of 71.4 per cent over the same period. Instead of trying to make money on exciting stories, Mr. Heinzl believes it is safer to invest in boring, proven businesses. The Globe reported on Nov. 9 that Canaccord said "sell" Canopy. The shares were then worth $16.18.