06:56:36 EST Thu 12 Nov 2026
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Tesla CDR (CAD Hedged)
Symbol TSLA
Shares Issued 23,900,000
Close 2026-11-11 C$ 33.72
Market Cap C$ 805,908,000
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Globe says Tesla's ugly Cybertruck a setback for EVs

2026-11-12 06:42 ET - In the News

The Globe and Mail reports in its Thursday edition that Elon Musk pulled the plug on his most obnoxious vehicle, the Cybertruck, on Nov. 6. The Globe's Doug Saunders writes the move came three days after he suffered an equally humiliating defeat: the nearly $500-million (U.S.) he spent trying to buy elections for various Republican candidates in the midterms. Almost all of them lost, in part because of voters' negative impressions of Mr. Musk. Early in his career, it was possible to say of Mr. Musk that, however hateful his side projects were, at least he had almost single-handedly turned Americans into fans battery-powered cars. Plug-ins went from being avatars of liberal emasculation to normie status symbols. Then the Cybertruck happened. Though it sold barely more than 70,000 units over its two-year life, it occupied such a large share of our media headspace that, in the eyes of many, it transformed the image of e-vehicles from practical and desirable to flaky and pointless. An actually good electric truck, the Ford F-150 Lightning, was cancelled last year before it had the chance to develop the economies of scale to produce lower-priced models, effectively ceding the global plug-in-work-vehicle market to China.

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