Mr. Doug Wadleigh reports

SPIN MASTER AND UNIVERSAL PRODUCTS & EXPERIENCES INTRODUCE HELLBREAK, A NEW HORROR TRADING CARD GAME SET TO LAUNCH IN 2026

Spin Master Corp. and Universal Products & Experiences will launch a thrilling new horror trading card game property, Hellbreak. Created in tandem with the legendary game design team at Ghost Galaxy, Hellbreak will give horror fans and TCG players alike a haunting new way to engage with their favourite characters from a vast trove of horror intellectual property.

Hellbreak celebrates the world of horror in a fast, bloody, competitive and highly collectible TCG that is sure to enthrall and terrorize fans and players. The gameplay revolves around the idea of a Monster Sandbox, an arena in which fan-favourite characters from horror history fight to the bitter end. Forged from the legacy of Universal Monsters where cinematic horror began, the initial card set will feature a stunning array of Universal Pictures' characters that encompass genre-defining classics, icons of horror's late 20th century resurgence and visionaries who continue to shape fear for modern audiences.

With Universal as the creative cornerstone of Hellbreak, Spin Master is building an unprecedented horror crossover universe that will include additional major studios and their characters from across the horror genre.

"Hellbreak brings together two of the hottest trends: horror and TCGs," said Doug Wadleigh, president, Spin Master Toys. "With Universal Products & Experiences as our flagship partner and other major studios soon to be announced, we've created an enticing property unlike anything the TCG category has ever seen. Embracing cinematic storytelling in an immersive gameplay format, Hellbreak will grip players from their first pack to their 100th, while also strengthening our presence in this high-growth category."

"At a time when fans are craving deeper, more atmospheric experiences, Hellbreak allows us to deliver horror in a frightening new way," said Rafa Macias, Global CPG commercial officer, Universal Products & Experiences. "With the rise in popularity of trading card games and how passionate horror fans are around the world, we saw an opportunity to extend the lore of horror to TCG, working with true masters of the craft, to create a genuinely elevated and chilling gameplay experience."

Hellbreak leverages Ghost Galaxy's decades of innovation in trading card game design, development and player engagement.

"Hellbreak was designed to feel dangerous, cinematic and endlessly replayable," said Christian T. Petersen, chief executive officer of Ghost Galaxy and design lead on Hellbreak. "Every monster, mechanic and aspect is built to create unforgettable and terrifying moments at the table -- the kind players will be talking about long after the match ends."

Hellbreak is slated for a global launch fall 2026, with additional details on gameplay, artwork, character factions and collector editions to be revealed in the coming year.

About Spin Master Corp.

Spin Master is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: toys, entertainment and digital games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol, Melissa & Doug, Bakugan, and Rubik's Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca and Piknik, Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs more than 2,500 team members globally.