Mr. Doug Wadleigh reports

SPIN MASTER CELEBRATES 50TH ANNIVERSARY OF THE RUBIK'S CUBE, INSPIRING SOLVERS WITH GLOBAL 'MAKE YOUR MOVE' CAMPAIGN

Spin Master Corp. is launching a year-long campaign dedicated to the iconic toy during its 50th anniversary year. A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign, themed Make Your Move, to inspire the next generation of problem-solvers. The milestone year will include new launches and product collaborations, and the debut of an all-new mobile game, Rubik's Match.

"The Rubik's Cube is an iconic puzzle that has permeated pop culture, captivating millions of curious minds for generations," said Doug Wadleigh, Spin Master's president of toys. "As we celebrate this remarkable milestone, we will honour the Rubik's Cube's enduring global impact, inspiring new generations to explore the Cube and encouraging past generations to rediscover it."

One in every seven people in the world has played with the Rubik's Cube, but most people fall short on completing the elusive solve. The Make Your Move campaign sets out to change that, focused on inspiring solvers.

"The Rubik's Cube is a piece of art," said Erno Rubik. "It comes to life when we attempt to discover our own solutions to the vast complexity of the challenge. It speaks to the universal values in human nature: curiosity, perseverance and ingenuity. Recognizing the Cube's 50th anniversary is a celebration of these eternal values."

Spin Master will also introduce new Rubik's Cube products, including:

• Rubik's 50th Anniversary Retro Cube -- Displayed in a replica of the 1980s issue packaging, this blast from the past is decorated with the original Rubik's logo and classic-coloured stickers (January, 2024, $14.99).
• Rubik's Sensory Cube -- Feel the colours with the Rubik's Sensory Cube, featuring a unique three-by-three cube that has a distinguishable tactile shape for each colour of the cube. Designed to be inclusive for the visually impaired community, even the packaging will include braille. This cube will be launched in partnership with the National Federation of the Blind (March, 2024, $12.99).
• Rubik's Gridlock board game -- This board game is a new challenge testing flexible thinking and problem-solving skills. With blocks in place, the objective is to fit all of the pieces onto the board to solve each puzzle (March, 2024, $14.99).
• Rubik's Connected X -- Bridging together the physical and digital world of solving the Connected X is a Bluetooth-enabled three-by-three cube. Cubers can learn and improve cubing skills through the app by tracking, recording and timing their solve. Connect with friends through the app to go head-to-head to see who is the faster cuber (June, 2024, $39.99).
• Rubik's Cubers -- Bringing your favourite characters to the Rubik's Cube with Rubik's Cubers. Collect, solve and display these puzzle characters, including Batman, Ironman, Spiderman and Black Panther (July, 2024, $14.99).
• Rubik's 3x3 Speed Cube -- Elevate your solving skills to the next level with the new Speed Cube. Redesigned for competition use, the Speed Cube features stickerless panels, internal magnets for smooth movements and adjustable tensions to create a customized cube experience (August, 2024, $14.99).

Limited-edition collaborations will also be available throughout the course of the year, from pop culture giants like Barbie, Stranger Things, Wednesday Addams and Hello Kitty to famous names like the Beatles' Yellow Submarine, the Grateful Dead, Albert Einstein and Mr. Brainwash, and notable brands including Levi's, NBALAB, U.S. Soccer, Mercedes Benz, Heelys, Tetris and G Fuel.

Later this year, Spin Master's digital games creative centre will leverage the Rubik's Cube intellectual property, bringing it into the casual-gaming space with the introduction of Rubik's Match, a mobile game developed by Nordlight Games, Spin Master's Stockholm-based digital game studio. Honouring the Rubik's Cube legacy of challenging and entertaining minds worldwide, the mobile game will deliver a fresh three-dimensional take on the match-three game genre. Designed for the problem-solver and perfect for those who cherish mental gymnastics, the game combines the joy of puzzle solving with the creative potential of building and personalization.

About Spin Master Corp.

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: toys, entertainment and digital games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, Air Hogs, Melissa & Doug, Rubik's Cube and Gund, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The company has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the company makes minority investments globally in emerging companies and start-ups. With 31 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally.