Mr. Sofia Dumery reports

MELISSA & DOUG, A BRAND TRUSTED IN EARLY CHILDHOOD PLAY, REVOLUTIONIZES STICKERS WITH THE NATIONAL LAUNCH OF STICKER WOW!

Spin Master Corp.'s Melissa & Doug has launched Sticker Wow, its latest innovation, now available to consumers just in time for National Sticker Day (Jan. 13). The new product line offers a whole new way to play with stickers through collectible and refillable sticker stampers designed to spark creativity with open-ended, mess-free fun. Sticker Wow stampers are expertly designed for little hands and feature collectible characters along with 300 preloaded stickers in 100 unique designs for satisfying and surprising stamping action. Plus, each stamper includes an engaging 24-page activity pad with counting, matching and other activities to help build fine motor and problem-solving skills as well as drive kid-powered creativity and character play.

"Stickers have been around for decades and continue to be a trending item with kids and parents alike, but there has been little innovation in the category over the years," said Sofia Dumery, senior vice-president of design at Melissa & Doug. "We were inspired to develop something consumers have never seen before while staying true to the Melissa & Doug brand. Our large-format sticker activity books and wooden stamp sets have long been popular with children. Sticker Wow takes those classic play patterns and reimagines them in a whole new way."

Sticker Wow, with its innovative sticker stamper design, lets children quickly and smoothly dispense sticker after adorable sticker -- no backing to peel or discard. Parents will love that the stickers are easily removable from surfaces. Plus, the product's portable format makes it a must-have for at home or on the go. The initial collection features four playful characters, with more to come later in the year:

• Cupcake the unicorn -- with fantasy-themed sticker designs and activities;
• Olive the dinosaur -- with prehistoric-themed sticker designs and activities;
• Cocoa the dog -- with pet-themed sticker designs and activities;
• Pumpkin the tiger -- with jungle-themed sticker designs and activities.

In honour of National Sticker Day and this new launch, Melissa & Doug is hosting a giveaway on its social media channels where three lucky people will each win a set of all four Sticker Wow activity pad and sticker stamper characters (details and eligibility requirements apply). Plus, on the Melissa & Doug blog, find free Sticker Wow printables featuring character bios and related colouring and stamping activities as well as a list of inspiring additional creative ways to play with the product.

Parents and caregivers can find Sticker Wow at the Melissa & Doug website, the Melissa & Doug retail store in White Plains, N.Y., as well as Walmart, Amazon and independent retailers nationwide.

About Melissa & Doug

From classic wooden toys to crafts and pretend play, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover their passions and their purpose. Recognized by parents as the No. 1 preschool brand for wooden and sustainable toys, Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world. Melissa & Doug is a wholly owned subsidiary of Spin Master, a leading global children's entertainment company.