Mr. Doug Wadleigh reports

SPIN MASTER AND YOUTUBE SENSATION MS. RACHEL ANNOUNCE A NEW COLLECTION OF DEVELOPMENTAL AND EARLY CHILDHOOD LEARNING TOYS

Spin Master Corp., and popular children's educators and entertainers Rachel Griffin-Accurso and Aron Accurso, creators of the Ms. Rachel YouTube channel for babies and toddlers, will team up to create a collection of developmental and early childhood learning toys. The deal, brokered by CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA), establishes Spin Master as Ms. Rachel's global master toy licensee, delivering hands-on play to Ms. Rachel's avid fanbase of 50 million unique monthly viewers, and counting, with the first items launching fall, 2024.

"We are thrilled to be Ms. Rachel's partner in play," said Doug Wadleigh, Spin Master's executive vice-president and head of global toy brands. "As a progressive and trusted voice in early childhood learning, Ms. Rachel is a wonderful fit for our toy portfolio, and will support Spin Master's expansion into early childhood and developmental play."

The collection, designed in collaboration with child development experts, will take inspiration from Ms. Rachel and her videos, supporting language development and early childhood milestones with a wide range of toys that will include plush, puzzles, playsets, vehicles, roleplay toys and learning aides. The Ms. Rachel initiative further supports the company's expansion into early childhood developmental play, following Spin Master's acquisition of Melissa & Doug, scheduled to close in Q1 2024.

"Play is the most powerful way a child can learn," said Ms. Griffin-Accurso. "We have a big responsibility to fulfill the trust parents have in us, and together with Spin Master, we're excited to deliver the high-quality toys our audience has been asking for, to help them learn, bond and thrive."

"Ms. Rachel has become a trusted resource for today's parents: loved for her inclusive and engaging approach, providing tools and inspiration for parents to help their young children learn and develop through play," said Laura Henderson, Spin Master's executive vice-president, M&A (mergers and acquisitions) and special projects. "Now with Spin Master's signature creative innovation and expertise in early childhood play, Ms. Rachel's companion toy collection will help deepen children's learning as families bond and recreate the play they see in her videos, at home."

About Spin Master Corp.

Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: toys, entertainment and digital games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik's Cube and Gund, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The company has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the company makes minority investments globally in emerging companies and start-ups. With 26 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally.