Mr. Tobias Dengel reports

TELUS DIGITAL EXPANDS CAPABILITIES WITH THE ADDITION OF GERENT, A U.S.-BASED SALESFORCE-FOCUSED CONSULTANC

Telus International (Cda) Inc. (Telus Digital) has acquired Gerent, a U.S.-based Salesforce-focused consultancy that delivers enterprise-scale implementation and integration projects and agentic AI (artificial intelligence) solutions. Gerent's full portfolio of services is now offered by Telus Digital and the Gerent brand will be retired at the end of Q3 2025.

Gerent is a Salesforce Summit partner with 1,800 certifications across the entire Salesforce product suite. Gerent's fully remote work force located across the United States, Canada, India and Australia has delivered over 1,000 Salesforce projects to date globally, logging more than 1.2 million implementation hours while maintaining a 4.9/5.0 customer satisfaction (CSAT) score.

"Gerent will further strengthen our company's expertise in transforming the CX [customer experience] agent experience, including the development and implementation of agentic AI as part of our digital solutions service line," said Tobias Dengel, president, Telus Digital Solutions. "The numerous synergies between our two companies helps us advance our fusion-based growth strategy that brings top talent together with advanced technologies. Together, we are positioned to create the work forces of the future for our clients, which combine AI-enabled humans and autonomous AI agents to deliver smarter, faster and more personalized CX at scale. Our companies also share a commitment to customer service excellence and bold innovation. This foundational alignment will enable us to integrate smoothly, benefit from immediate upsell and cross-sell opportunities across our client rosters, and attract net new clients through a strengthened go-to-market value proposition."

Jamie Timm, global senior vice-president, service delivery and operations, Telus Digital Solutions, said: "Salesforce is a key platform for creating personalized, data-driven and scalable engagement across sales, service, marketing and commerce. Gerent's Salesforce expertise, built over nearly two decades of solving complex, real-world challenges for enterprise clients, brings immediate value to our professional services portfolio and our clients."

Since its inception in 2008, Gerent has grown organically and through acquisitions to develop a fulsome capabilities portfolio that includes digital marketing and design, cybersecurity, cloud services, and managed IT (information technology) services. The company brings deep, cross-industry expertise to clients in banking, insurance, health care and life sciences, manufacturing, distribution, automotive, education, travel and hospitality, retail and consumer goods, and the non-profit sector. With a strong record in both regulated and fast-evolving industries, Gerent helps organizations harness the full power of Salesforce to drive transformation and growth. Its broad expertise is enhanced by over 20 industry-focused accelerators to help clients achieve faster time to value by using prebuilt assets, templates and workflows and established best practices.

"From the very beginning, we built Gerent on a people-first philosophy, pairing deep process and technical expertise with a relentless focus on customer outcomes," said Gopi Ramineni, founder and chief executive officer of Gerent. "This next chapter with Telus Digital is a natural progression driven by shared values, strong cultural alignment and a joint commitment to innovation. Together, we'll expand our impact and capabilities across industries and geographies, delivering greater value to our clients."

Agentic AI takes centre stage in the next phase of automation

Agentic AI marks a pivotal evolution in enterprise automation, enabling systems to autonomously make decisions and take meaningful action. As organizations navigate economic pressures and rising customer expectations, implementing agentic AI offers a scalable way to enhance service delivery, improve operational efficiency and reduce costs.

Gerent has developed a range of AI-enhanced agents that function internally to support employees and externally to enhance customer support. These include sales representative agents who independently engage with leads by sending e-mails, scheduling meetings and recommending products and CX agents that interact with customers to answer questions, resolve issues and provide personalized recommendations without human support. These capabilities and expertise are well aligned with Fuel iX, Telus Digital's proprietary AI platform and suite of products.

The transaction is not material and financial terms are not disclosed.

More information

Telus Digital provides Salesforce consulting and implementation services across the entire Salesforce product suite to unlock the full potential of enterprise investments to elevate customer experiences and quickly and effectively achieve business goals. Telus Digital leverages proven frameworks, performance-optimized accelerators and industry-specific best practices to launch intelligent AI agents to empower employees with assistive tools to handle routine tasks that boost efficiency and customer-facing agents that deliver real-time, personalized support across channels for superior experiences.

About Telus International (Cda) Inc.

Telus Digital crafts unique and enduring experiences for customers and employees and creates future-focused digital transformations that deliver value for its clients. Telus Digital is the brand behind the brands. Telus Digital's global team members are both passionate ambassadors of its clients' products and services, and technology experts resolute in the company's pursuit to elevate their end customer journeys, solve business challenges, mitigate risks and drive continuous innovation. Telus Digital's portfolio of end-to-end, integrated capabilities includes customer experience management, digital solutions, such as cloud solutions, AI-fuelled automation, front-end digital design and consulting services, AI and data solutions, including computer vision, and trust, safety and security services. Fuel iX is Telus Digital's proprietary platform and suite of products for clients to manage, monitor and maintain generative AI across the enterprise, offering both standardized AI capabilities and custom application development tools for creating tailored enterprise solutions.

Powered by purpose, Telus Digital leverages technology, human ingenuity and compassion to serve customers and create inclusive, thriving communities in the regions where the company operates around the world. Guided by its humanity-in-the-loop principles, Telus Digital takes a responsible approach to the transformational technologies it develops and deploys by pro-actively considering and addressing the broader impacts of the company's work.