The Globe and Mail reports in its Tuesday, Nov. 25, edition that cellphone and Internet shoppers might see fewer Black Friday deals this year, as BCE and Telus prioritize revenue growth over gaining new subscriptions. A Canadian Press dispatch to The Globe reports that BCE and Telus chief financial officers were among the speakers Monday at a conference held by Desjardins in Toronto, where they described a competitive environment that has been easing. The shift follows intense competition among the Big Three telecoms and Quebecor, which was recognized as a fourth national carrier after acquiring Freedom Mobile in 2023. Quebecor's Videotron must offer plans at least 20 per cent lower than its competitors as part of the federal government's mandatory conditions when it approved the acquisition. But now, Bell's Curtis Millen said the company "feels like we're getting back to the normal interaction" when it comes to pricing for telecom services in Canada. He said Canada's telecom market had gotten less "reasonable and rational, pricing-wise" than the U.S. in recent years, however, that trend seems to be reversing. Mr. Millen said, "Ultimately it feels like a much healthier competitive environment."