The Globe and Mail reports in its Friday edition that Suncor chief executive officer Rich Kruger has signalled a retreat from energy transition projects to refocus on its core oil sands business. Guest columnist Kevin Yin writes that these comments are the latest indicator that Canada's incentives for companies to develop their green capacities are insufficient. Mr. Kruger's remarks come on the heels of many large oil and gas companies recentring their strategies around non-renewables. British Petroleum and Shell have both walked back their environmental, social and governance (ESG) objectives this year. Suncor itself sold off many of its wind and solar assets last year. One can bemoan their lack of altruism but the fact is these are private companies with responsibilities to their shareholders. Fossil fuels remain much more profitable. Wind and solar are becoming cheaper. However, it is a leap of economic logic to argue that falling costs necessarily beckon a speedy transition. Production can be low-cost without being profitable because there is still revenue to consider. Meanwhile, Alberta has put a halt to all new solar and wind farms. Such a volatile and confusing policy regime is a surefire way to spook investors.