Ms. Rowena Chan reports

FROM MINUTES TO MOMENTS: SUN LIFE EQUIPS ADVISORS WITH GENAI-POWERED NOTES ASSISTANT TOOL

Sun Life Financial Inc.'s Sun Life Canada has developed and launched a Notes Assistant tool powered by GenAI to efficiently and securely summarize client meetings for advisers. This technology enables advisers to move with purpose and speed, spending less time on administrative operations and more quality time with clients and the conversations that matter.

"This note-taking tool might be the best process upgrade delivered to advisers that I can recall in recent years," said Chris Poole, president of CWP Financial Services Inc., and certified financial planner, Sun Life. "Access to the tool is transforming how I spend my time with clients, allowing me to focus my time and energy on the things that truly matter. The noticeable time saved is allowing our entire advisory team to level up even more on quality, speed and consistency which will continue to change the game for us and for the clients we serve."

As an early adopter of GenAI, Sun Life first launched this note-taking tool as a pilot in 2024 with a subset of advisers. Some of the key features include summarized client meetings, a list of action items from the meeting and draft client e-mails that include next steps. In the pilot program, 100 per cent of advisers saved more than 15 minutes per meeting, and 65 per cent saved more than 30 minutes per meeting. The cumulative impact over a single day or week is significant. Notes Assistant also includes an action-items feature that results in improved speed and consistency in sending client communications.

The pilot enabled the team to test for benefit while still upholding GenAI ethics and privacy principles. As with any new technology, Sun Life takes a thoughtful and responsible approach, balancing digital innovation with a long-held commitment to keep client data safe and secure. Clients need to provide verbal consent before the tool is used, and data are not allowed to pass outside of Sun Life's safe and secure technology ecosystem.

"Earning the trust of our clients has been a foundational part of our business for the last 160 years. Listening to the needs of our advisers and clients informs where we focus time and resources. We're innovating to solve for a very real need, freeing up adviser time so they can further deepen relationships with clients," says Rowena Chan, president, Sun Life Financial Distributors (Canada) Inc., and senior vice-president, retail advice and solutions. "Clients need trusted, tailored solutions and this only comes from a rich, client-adviser experience. If we can leverage GenAI to help make this happen, and complement our personalized approach, there is huge benefit for all."

Sun Life's Notes Assistant is just one of many initiatives being explored and launched by Sun Life to make it easier for clients to connect and partner with advisers. Finding ways to streamline the day to day, enhances advisers' abilities to help clients to more easily reach their goal of achieving lifetime financial security. This innovation is part of Sun Life's broader digital leadership journey, which is focused on delivering seamless, personalized and intuitive experiences across every touch point.

Sun Life has a history of being recognized as an industry leader, leveraging innovative solutions to empower colleagues, advisers and clients. Sun Life was named a 2024 CIO Awards Canada winner for their Sun Life Asks GenAI chatbot, and continues to invest in technologies that enable ease and convenience. The Notes Assistant tool is just one more example of embracing digital innovation to meet the needs of Canadians, and further deliver on the company's purpose, to help clients achieve lifetime financial security and live healthier lives.

About Sun Life Financial Inc.

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2025, Sun Life had total assets under management of $1.55-trillion.