Mr. Bobby Morrison reports

SHOPIFY AND MANHATTAN TO BUILD UNIFIED COMMERCE SOLUTION

Manhattan Associates, the global leader in supply chain commerce, and leading global commerce company Shopify have entered a new alliance to help retailers build world-class unified omnichannel shopping experiences. Shopify's commerce platform will be combined with Manhattan's leading omnichannel order management solution to help enterprises create exceptional customer experiences at every step of the sales journey.

"Manhattan's focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we're proud to align ourselves with Shopify in our mutual endeavour to improve the digital commerce experience," said Brian Kinsella, senior vice-president of product management for Manhattan. "We're excited about the elevated experience for consumers and the increased revenue and margin potential for our merchants owing to the combined offering."

The combined solution will also include Manhattan's postpurchase customer service tools, including digital self-service solutions that provide the visibility, flexibility and convenience required by today's consumers.

Nautica, a Sparc Group brand, will be the first joint customer. "By offering our customers the combination of Shopify's fast and reliable commerce platform with Manhattan's powerful order promising and postpurchase offerings, we are providing them unparalleled visibility and the industry's premier end-to-end on-line shopping experience," said Mike Dupuis, chief digital officer for Sparc Group. "For Sparc, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns, and improved margins and profits over all."

Shopify currently powers millions of businesses worldwide and 10 per cent of U.S. e-commerce. Through this new integration with Manhattan Active Omni, consumers will have access to more accurate product location and delivery information. Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network, including items in transit, stores, warehouses, suppliers and other facilities.

"We're thrilled about teaming up with Manhattan as it's a major leap forward in transforming supply chain operations for enterprise commerce," said Bobby Morrison, chief revenue officer at Shopify. "This is a game-changer in today's fiercely competitive landscape, and we're excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers."

About Shopify Inc.

Shopify is the leading global commerce company that provides essential Internet infrastructure for commerce, offering trusted tools to start, scale, market and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability and security, while delivering a better shopping experience for consumers on-line, in-store and everywhere in between. Shopify powers millions of businesses in more than 175 countries, and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme and many more.