Mr. Harley Finkelstein reports

THEY DID IT AGAIN! SHOPIFY MERCHANTS BREAK BLACK FRIDAY RECORD WITH $4.1 BILLION IN SALES

Shopify Inc. has set a Black Friday record with a combined $4.1-billion in sales* from businesses worldwide.

From the crack of dawn in New Zealand through the final minutes in California, its merchants drove a 22-per-cent increase in sales over last year. Shopping peaked when collective sales reached $4.2-million per minute at 12:01 p.m. EST on Friday.

"Another epic, record-breaking Black Friday in the books for Shopify merchants," said Shopify president Harley Finkelstein. "The world showed up for our merchants, and the excitement is only building, with Cyber Monday still to come."

Black Friday highlights from Shopify merchants:

• Hottest product categories: clothing, personal care and jewellery;
• Average cart price: $110.71 ($110.08 on a constant currency basis);
• Top-selling countries: United States, United Kingdom and Canada;
• Top-selling cities: Los Angeles, New York and London;
• 15 per cent of total orders were made across borders;
• 33-per-cent year-over-year increase in global sales made on Shopify POS.

About Shopify Inc.

Shopify is the leading global commerce company that provides essential Internet infrastructure for commerce, offering trusted tools to start, scale, market and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability and security while delivering a better shopping experience for consumers on-line, in-store and everywhere in between. Shopify powers millions of businesses in more than 175 countries, and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, Skims, Supreme and many more.

* Shopify's 2023 Black Friday sales data are based on gross merchandise volume (GMV) by Shopify merchants around the world from Nov. 23 at 11 a.m. Co-ordinated Universal Time to Nov. 25 at 8 a.m. Co-ordinated Universal Time. GMV represents the total dollar value of orders facilitated through the Shopify platform including certain apps and channels for which a revenue-sharing arrangement is in place in the period, net of refunds, and inclusive of shipping and handling, duty, and value-added taxes.

All data presented here (including worldwide sales) are approximate and are based on various assumptions. All data are unaudited and are subject to adjustment. The methodology underlying the data may vary year on year, and prior-year results are not directly comparable with current results. All financial figures are in U.S. dollars. Data represent on-line and off-line sales made by Shopify's global merchants.