The Financial Post reports in its Wednesday edition that Shopify president Harley Finkelstein wants his company to help its vendors to use artificial intelligence products. The Post's Tara Deschamps writes that his tinkering is a sign of how his Ottawa-based e-commerce software company is leaning further into AI. It was bolstered Wednesday, when Shopify's semi-annual product showcase presented AI as a cornerstone of the business's latest offerings. Some of the 100 announcements made at Shopify Editions were contained within Shopify Magic, a suite of AI tools that can write product descriptions, e-mail subject lines and headings for on-line stores. Shopify's AI tool kit is now expanding to include Sidekick, a chatbot the company's merchant customers can use to ask questions about business operations. Demos show Sidekick helping merchants delve into why their sales have slowed and aiding business owners in setting up summer sales and making changes to the design and orientation of their on-line stores. Shopify chief executive officer Tobi Lutke teased Sidekick earlier this month with a video, where he positioned it as helpful for people without someone they can call or text with business or Shopify software questions.