Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP. ANNOUNCES $2 MILLION NON-BROKERED PRIVATE PLACEMENT

Simply Better Brands Corp. has arranged a non-brokered private placement of up to 5,714,285 units of the company at a price of 35 cents per unit, for aggregate gross proceeds of up to $2-million.

The company intends to use the net proceeds of the offering to support the growth and continued market expansion of Trubar protein bars sold by its subsidiary, Tru Brands Inc., to a growing list of major retailers and through on-line channels across North America. Proceeds will also be used for general corporate and working capital purposes.

Each unit will consist of one common share in the capital of the company and one-half of one share purchase warrant. Each warrant will entitle the holder thereof to purchase one additional share at an exercise price of 45 cents per share for a period of 24 months following the closing of the offering.

The offering is being conducted pursuant to the listed issuer financing exemption under Part 5A of National Instrument 45-106 -- Prospectus Exemptions. As a result, the securities issued under the offering will not be subject to resale restrictions pursuant to applicable Canadian securities laws. Subject to applicable regulatory requirements, the units will be offered for sale to purchasers resident in Canada (other than Quebec) and other qualifying jurisdictions.

The closing of the offering is expected to occur on or about April 25, 2024, and is subject to certain conditions including, but not limited to, the receipt of all necessary approvals, including the conditional approval from the TSX Venture Exchange. The company may engage one or more agents or finders in connection with the offering and may pay such parties fees as may be agreed between the company and such parties.

There is an offering document relating to the offering of the units that can be accessed under the company's profile at SEAR+ and on the company's website. Prospective investors should read the offering document before making an investment decision.

About Simply Better Brands Corp.

Simply Better Brands leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation Z generations in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skincare and plant-based wellness.

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