Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP.'S TRUBAR BRAND FURTHER EXPANDS CONVENIENCE CHANNEL FOOTPRINT ADDING SHEETZ AS NEW RETAIL PARTNER

Simply Better Brands Corp. has further expanded Trubar in the convenience channel with the addition of Sheetz, a major mid-Atlantic convenience chain, as its newest retail brand partner.

Trubar will be distributed chain-wide across the more than 700 Sheetz outlets in Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. The distribution will feature Trubar "Oh oh cookie dough," "Daydreaming about donuts" and "Smother Fudger Peanut Butter" bars.

"The convenience channel is critical to building consumer awareness and trial, and we're excited to introduce the Trubar brand to Sheetz customers," said Erica Groussman, co-founder and chief executive officer of Trubrands. "Sheetz is a fast-growing, highly respected leader in the convenience category, and its mission to provide fast, friendly service and quality products in clean and convenient locations aligns with our brand purpose."

"This distribution agreement with Sheetz advances our strategic focus on building strong partnerships across a wide range of retail channels," said Richard Kellam. "High-traffic convenience locations offering 'grab 'n go' meal replacement options are a great fit for the bar category and an attractive growth opportunity for Trubar."

About Simply Better Brands Corp.

Simply Better leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial generation and Generation Z in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories, including plant-based food, clean ingredient skin care and plant-based wellness.

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