Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP.'S TRUBAR BRAND CONTINUES TO BUILD MOMENTUM WITH LAUNCH OF LATEST NATIONAL DISTRIBUTION WITH COSTCO

Simply Better Brands Corp. has further expanded the Trubar relationship with Costco in a new national distribution launching on March 5, 2024.

The selection of Trubar for inclusion in the latest Costco MVM promotion program marks the second national distribution for the brand following the introduction of Trubar in Costco warehouses in 2023 as part of the brand's strategy for continued multichannel distribution growth. The promotion will feature Trubar "Oh oh cookie dough" and "Daydreaming about donuts" bars.

"I'm delighted with our team's remarkable progress expanding our distribution footprint across North America and with the outstanding support we have received from Costco," said Erica Groussman, co-founder and chief executive officer of Trubrands. "We're thrilled to have the opportunity to participate in this popular Costco promotion program and excited about building on our success to date with Costco members."

"In the short time, I have worked with the Trubar team, I see tremendous opportunities for expanded distribution across a wide range of retail channels," said Richard Kellam, strategy adviser to the Trubar business. "The opportunity with Costco is yet another example of the potential of the brand for driving growth and value creation."

About Simply Better Brands Corp.

Simply Better Brands leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation Z generations in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories including plant-based food, clean ingredient skin care and plant-based wellness.

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