Mr. Brian Meadows reports

SIMPLY BETTER BRANDS ANNOUNCES MANAGEMENT AND BOARD CHANGES

Effective immediately, Kathy Casey has resigned as chief executive officer and as a member of the board of directors to pursue new opportunities. Paul Norman will step down from the post of chairman of the board while remaining an integral part of the board as a director.

Concurrent with these changes, the company has elevated J.R. Kingsley Ward to chairman of the board as well as his appointment as interim chief executive officer until a permanent successor is named. Mr. Ward has more than 30 years of experience initiating, structuring and monetizing investments. He is currently a managing partner with VRG Capital, which has a wealth of investing experience, including active investments in consumer goods companies.

Mr. Ward also serves as chairman of Data Communications Management Corp., one of Canada's leading marketing and brand management companies and as chairman of Healwell AI, a health care technology company focused on AI (artificial intelligence) and data science for preventative care. In addition to his new roles with Simply Better Brands, Mr. Ward will continue to chair the board's audit committee.

"On behalf of the board of directors, I want to sincerely thank Kathy for her leadership and contributions to SBBC and to wish her success going forward," said Mr. Ward. "I also want to express our gratitude to Paul for his service as chairman and for the guidance and counsel he will continue to provide as a director."

As part of the leadership changes announced today, Mr. Norman and Richard Kellam (current Simply Better Brands board members) will assume expanded strategic advisory roles overseeing the business of the company. Mr. Norman and Mr. Kellam have deep experience in the consumer goods industry -- Mr. Norman with Kellogg's and Mr. Kellam with Mars Inc. In addition, the board will benefit from the capital markets and transaction advisory experience of board member Michael Galloro.

"We have an exciting portfolio of emerging brands led by Trubar, which continues to deliver strong growth and category expansion," said Mr. Ward. "I look forward to building on the potential of these businesses for growth and value creation."

About Simply Better Brands Corp.

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation X generations in the rapidly growing plant-based wellness, natural and clean-ingredient space. The company continues to focus on expansion into high-growth consumer product categories, including plant-based food, clean-ingredient skin care and plant-based wellness.

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