Ms. Diana Briceno reports

SIMPLY BETTER BRANDS CORP.'S NO B.S. SKINCARE BRAND LAUNCHES IN WALGREENS NATIONALLY IN THE UNITED STATES

Simply Better Brands Corp. will launch its No B.S. Skincare brand into 4,450 Walgreens stores across the United States, a significant distribution expansion milestone. The anticipated launch is set to take place the last week of October, 2023, further solidifying No B.S. Skincare's commitment to providing high-quality, clean and potent products to a wider audience.

No B.S. Skincare has garnered recognition for its dedication to transparency and authenticity in a complex industry often characterized by exaggerated claims and harmful/toxic ingredients included into formulations. The No B.S. Skincare's mission to simplify skin care and deliver products that truly work without any of the B.S. (bad stuff) has resonated with consumers, leading to rapid growth and a loyal customer base.

Diana Briceno, chief executive officer, expressed her excitement about the upcoming Walgreens launch, stating: "As clean skin care is growing at a rate of the category, we are seeing retailers refresh their assortment. This new expansion is a significant milestone for No B.S. Skincare, and a testament to our dedication to making clean and effective skin care accessible to all. By joining forces with Walgreen's, we continue our retailer expansion journey, adding to our successful partnerships with CVS, Newslink and BJ's Wholesale Club. We are confident that this strategic collaboration will allow us to reach even more consumers who seek clean and reliable skin care solutions."

As part of the anticipated Walgreens launch, No B.S. Skincare is excited to offer a selection of six top sellers to Walgreens customers and skin care enthusiasts alike, including the recently launched Intensive Overnight Pimple Patches that flatten pimples with the power of calamine and salicylic acid. Another of the standout products to be featured is No B.S.'s best-selling Caffeine Eye Cream, enriched with hyaluronic acid, quinoa extract and squalane.

No B.S. Skincare is dedicated to maintaining its commitment to deliver products that are cruelty-free, honest, accessible and potent, all while using clean ingredients and none of the toxic additives.

Customers can find No B.S. Skincare products at Walgreens stores nationwide in the United States starting October, 2023.

About No B.S. Skincare

No B.S. Skincare is a trusted skin care brand that believes in honesty and simplicity. With a focus on clean, effective ingredients and a dedication to transparency, No B.S. Skincare offers a range of products designed to deliver real results without any of the B.S. The No B.S. Skincare's mission is to empower individuals to take control of their skin care routines and provide them with reliable, no-nonsense solutions. No B.S. Skincare goes above and beyond industry standards by banning over 1,600 ingredients in its products. This commitment ensures that customers can trust the safety and quality of every No B.S. Skincare product.

About Simply Better Brands Corp.

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation Z generations in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories, including plant-based food, clean-ingredient skin care and plant-based wellness.

We seek Safe Harbor.