Ms. Kathy Casey reports

EXPANDING BEYOND SKINCARE, SIMPLY BETTER BRANDS CORP.'S NO B.S. SKINCARE BRAND LAUNCHES FULL BODY NATURAL DEODORANT

Simply Better Brands Corp. has made a category expansion to its No B.S. Skincare brand -- the differentiated Full-Body Natural Deodorant with No Bad Stuff.

No B.S. Skincare's latest innovation, a full-body natural deodorant, has been designed to redefine how people experience both odourless freshness and skin care, not just for their armpits but for all those often-neglected areas like feet, folds and privates.

This innovative deodorant is a skin care for your armpits and more. Its commitment to purity and performance is what sets it apart from other leading natural deodorants as it goes beyond simply eliminating odours without the use of aluminum and baking soda. Full-Body Natural Deodorant aims to be a skin-treating powerhouse that nourishes and brightens skin while preventing bacteria from forming in the first place thanks to probiotics that balance the skin's microbiome and keep odour-causing bacteria at bay.

"The Full-Body Natural Deodorant with No Bad Stuff is a significant milestone for No B.S. Skincare. It solves an important consumer problem while maintaining the strict clean ingredient credentials consumers expect from the No B.S. brand," said Diana Briceno, chief executive officer of No B.S. Skincare. "We're not just offering a product; we're reshaping the way people think about personal care."

Kathy Casey, chief executive officer of Simply Better Brands, added: "This category-expanding launch is a testament to our commitment to innovation and our dedication to offering clean, effective solutions that cater to the needs of our informed millennial and Generation Z consumers. It's a proof point of how we're expanding into high-growth and adjacent consumer product categories like the natural deodorant category with a 2.5 times growth rate versus the global category. With strategic brands like PureKana, Trubar and No B.S. Skincare in our Simply Better Brands portfolio, we envision both category and channel expansion as critical sources of growth."

The deodorant is available for purchase on the No B.S. website and on Amazon.

About the formula

The carefully crafted formula features probiotics to balance the skin's microbiome, effectively neutralizing odour-causing bacteria before it occurs; grapefruit-oil-infused starch for anti-microbial benefits, a natural citrus scent, helping skin regulate temperature and keeping it dry and cool; coconut oil to nourish and brighten skin; and glycerin to keep skin moisturized and comfortable. The result is not only odourless and dry skin but also healthier, smoother and brighter skin in the areas that need it most, from your pits to underboobs and bikini lines.

It is free from baking soda and aluminum, and it is vegan and cruelty-free, without parabens, phthalates, synthetic fragrances or sulphates. Plus, like all other No B.S. Skincare products, it does not contain the more than 1,600 toxic ingredients that have been banned. It is also proudly made in the United States.

For those who demand a better way to stay fresh and prioritize clean-ingredient skin care, No B.S. Skincare's Full-Body Natural Deodorant with No Bad Stuff is the ultimate solution.

About No B.S. Skincare

No B.S. is on a mission to strip away the B.S. and change beauty for good with safe and healthy skin care that actually does what it says and says what it does -- a line of vegan and gluten-free products with no harmful petrochemicals, parabens, sulphates, artificial colorants, fragrances or phthalates; and no animal testing, ever.

The No B.S. brand is committed to ousting beauty industry B.S. with clean ingredients that work smarter to give people healthy, glowing skin. The brand does not promise a miracle in a bottle; it promises clean formulas, visible results and a B.S.-free beauty culture people can all get behind. The brand proudly partners with organizations striving to affect real, positive change such as She Recovers, Feeding America, Project Glimmer and Lotus House.

About Simply Better Brands Corp.

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation Z generations in the rapidly growing plant-based wellness, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories, including plant-based food, clean-ingredient skin care and plant-based wellness.

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