Mr. Brian Meadows reports

SIMPLY BETTER BRANDS CORP. ANNOUNCES CHANGE IN AUDITOR

Simply Better Brands Corp. has changed its auditor from Marcum LLP to Davidson & Co. LLP, effective Aug. 8, 2023. At the request of the company, the former auditor was terminated as the auditor of the company effective Aug. 8, 2023, and the board of directors of the company appointed the successor auditor as the company's auditor effective Aug. 8, 2023, until the next annual general meeting of the company.

There were no reservations in the former auditor's reports on the company's financial statements for the period commencing at the beginning of the company's two most recently completed financial years and ending on the date of resignation of the former auditor. There are no reportable events, including disagreements, consultations or unresolved issues as defined in National Instrument 51-102, Continuous Disclosure Obligations (Part 4.11), between the company and the former auditor.

In accordance with NI 51-102, the notice of change of auditor, together with the required letters from the former auditor and the successor auditor, have been reviewed by the board of directors of the company and filed on SEDAR.

Vibez earnout

In addition, further to the company's news release dated Jan. 25, 2023, and in connection with the branding earnout agreement dated Jan. 25, 2023, the company has issued 159,487 common shares. The payments contemplated therein remain subject to review and approval of the TSX Venture Exchange.

About Simply Better Brands Corp.

Simply Better Brands leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company's mission is focused on leading innovation for the informed millennial and Generation Z generations in the rapidly growing plant-based, natural and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories, including plant-based food, clean-ingredient skin care and plant-based wellness.

We seek Safe Harbor.