The Globe and Mail reports in its Tuesday edition that the book on wealth-building in Canada was until recently just three words long: "Buy real estate." Guest columnist Rob Carrick writes, however, that mantra is changing. The real estate market in some markets has done okay, but the onetime hot spots in and around Toronto and Vancouver have gone cold. Stocks are hanging in for now and investors who have been in the market for a year or more are almost certainly sitting on strong returns. Getting a taste of these gains has never been easier for young investors, a demographic that in past years never had a minute's attention from Bay Street's brightest marketing minds. Lately, the appeal of turning Gen Zs into stock market investors has drawn the interest not just of upstart independent financial platforms such as Wealthsimple and Questrade, but also bigger players such as the banks. Royal Bank of Canada just introduced GoSmart, an investing app that directly targets young investing rookies and offers 50 free stock trades a year. Toronto-Dominion Bank is relaunching its already established Easy Trade app, which offers a comparable level of free trading. Gen Z's investing skills will be tested when the markets correct.
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