Mr. Doug Rusch reports

IAA IMPLEMENTS J.D. POWER CHROMEDATA VIN DESCRIPTIONS TO ENHANCE TRIM COVERAGE

RB Global Inc.'s IAA has implemented the J.D. Power ChromeData VIN Descriptions (CVD) service within the IAA Interact merchandising platform. This is the next-generation solution for identifying, describing and marketing vehicles, and providing specific details for even more original equipment manufacturers (OEMs). IAA customers can now access the specific trim-level information for over 90 per cent of the vehicles listed, including Ford and Toyota.

Buyers are now able to search for specific makes, models and trims with more confidence due to CVD's deep and comprehensive vehicle data, configuration rules and industry-leading data-engineering capabilities. Improved data accuracy also helps to ensure more appropriate sale prices on high-end trims and improve the data science capabilities of IAA, specifically with the IAA Vehicle Value predictive valuation model.

"We are excited to announce this enhancement to our merchandising services, which provides more accurate VIN [vehicle identification number] decoding for our customers than was previously available," said Doug Rusch, senior vice-president of product management at RB Global. "The J.D. Power ChromeData VIN Descriptions service will not only improve the IAA Interact merchandising platform, but it will also improve the overall customer experience for all users, buyers and sellers alike, by providing more comprehensive data."

About RB Global Inc.

RB Global is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 14 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company's marketplace brands include Ritchie Bros., the world's largest auctioneer of commercial assets and vehicles offering on-line bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global's portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers' management of the equipment life cycle and integrates parts procurement with both original equipment manufacturers and dealers; Xcira, a leader in live simulcast auction technologies; and VeriTread, an on-line marketplace for heavy haul transport.

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