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RB Global Inc
Symbol RBA
Shares Issued 182,052,254
Close 2023-09-07 C$ 89.63
Market Cap C$ 16,317,343,526
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RB Global releases SmartEquip e-Commerce Store 2.0

2023-09-07 12:18 ET - News Release

Mr. Matt Ackley reports

SMARTEQUIP(TM) UNVEILS 'OUT-OF-THE-BOX' READY E-COMMERCE STORE 2.0 PLATFORM

RB Global Inc.'s subsidiary, SmartEquip, has released a major enhancement to its digital parts commerce product. The new SmartEquip e-commerce Store 2.0 platform can help dealers, fleet owners and authorized distributors in the industrial goods industry to set up a branded, digital parts shop quickly and easily. Those businesses can then manage their inventory, product support, sales and customers in one easy-to-use, self-serve platform.

This advancement in parts commerce features a complete overhaul of the previous user experience, while also incorporating an intuitive and dynamic admin portal -- all backed by SmartEquip's one-of-a-kind parts catalogue network. For businesses, this means the ability to help their customers minimize cost of ownership by providing access to relevant equipment details, including parts diagrams, during their shopping experience.

"We were able to listen to customers during the beta program and have introduced a slate of new features based on their feedback," said Matt Ackley, chief digital officer at RB Global. "This is just another example of how we are expanding the scope of our platforms to meet the needs of our customers across the industry."

"We're raising the bar with an e-commerce experience that combines speed, convenience and an intuitive user experience, while also providing a seamless integration with SmartEquip's network of OEMs and its powerful parts catalogue library in a fully branded environment," said SmartEquip chief executive officer Fernando Pinera. "This new platform is packed with features to help dealers, fleets and distributors on the SmartEquip network to drive increased store traffic and engage potential customers."

More features:

  • Admin tool: Businesses manage their own content and branding, enabling them to launch a white-label site quickly with low cost and low IT (information technology) involvement.
  • Customer accounts: Buyers can create an account and build a fleet profile with My Equipment to shop efficiently.
  • Smart-cart technology: Innovative shopping cart technology offers automated supersession management, quoting, pricing and availability.
  • Data connector: Users already on the SmartEquip network can extend their current connection to brands on the network bringing pricing and inventory data directly to their customers.

About RB Global Inc.

RB Global is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 14 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company's marketplace brands include Ritchie Bros., the world's largest auctioneer of commercial assets and vehicles offering on-line bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global's portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers' management of the equipment life cycle and integrates parts procurement with both OEMs (original equipment manufacturers) and dealers; Xcira, a leader in live simulcast auction technologies; and VeriTread, an on-line marketplace for heavy haul transport.

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