Mr. Clive Kinross reports
PROPEL HOLDINGS AND COLUMN ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND ACCESS TO CREDIT ACROSS THE U.S.
Propel Holdings Inc. today formed a new partnership with Column N.A., a nationally chartered bank designed to help companies build and fund new financial products.
Operating under Propel's CreditFresh brand and ForwardFlow line of business, the partnership will bring unsecured personal loans to a new customer segment of the underserved market and additional geographies not currently served by Propel.
The new product -- Freshline, provided by Column -- is expected to launch in Q1 2026. Propel will provide servicing and forward flowing the loan economics to third party partners.
"After significant planning and development, we're proud to announce our partnership with Column to further expand Propel's presence in the U.S. credit market into a new, large underserved consumer segment," said Clive Kinross, chief executive officer of Propel Holdings. "Column's national footprint and modern banking platform make them a key strategic partner to dramatically accelerate our U.S. growth. Together, we will create best-in-class products for a large segment of underserved market that Propel does not serve today."
Column provides advanced financial infrastructure to the world's most sophisticated tech companies. Since its founding in 2019, Column has served as the regulated banking backbone for fintechs serving millions of customers with scalable payments, accounts and credit products.
"Our team has long respected Propel's vision, discipline and profitable growth," said Brian Fishbein, chief investment officer at Column. "Their platform is an obvious choice to build on Column's scalable banking infrastructure, and they'll be a strong strategic partner in delivering best-in-class credit products to more underserved U.S. customers."
Propel has over 14 years in enabling credit to underserved consumers in the United States, Canada and the United Kingdom, and has enabled over $2-billion in credit. The partnership with Column will allow Propel to deepen its presence in the U.S. underserved market, a market that the company has specialized in serving since its founding.
About Propel Holdings Inc.
Propel Holdings is the fintech building a new world of financial opportunity for consumers, partners and investors. Propel's operating brands -- Fora Credit, CreditFresh, MoneyKey and QuidMarket -- and its lending-as-a-service product line facilitate access to credit for consumers underserved by traditional financial institutions. Through its AI-powered platform, Propel evaluates customers in a more comprehensive way than traditional credit scores can. The result is better products and an expanded credit market for consumers while creating sustainable, profitable growth for Propel. The revolutionary fintech platform has already helped consumers access over one million loans and lines of credit and over two billion dollars in credit. At Propel, the company is here to change the way customers, partners and investors succeed together.
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