The Financial Post reports in its Saturday edition that the big banks need to build better connections with their younger customers, according to Paul McAdam, a senior director at JD Power. The Post's Naimul Karim writes that Mr. McAdam points out that some U.S. financial companies share information on how to find jobs or how to get gig work to supplement a younger person's income. Filling in these personal finance gaps is how many of Canada's alternative lenders are trying to fuel their growth. One such lender is Wealthsimple, a fintech that has gained more than three million clients since its inception about a decade ago. One in five Canadians under 40 uses its services. Wealthsimple offers a chequing account without monthly fees and a relatively high interest rate of 2.75 per cent. Trying to look and act different than the big banks is something Wealthsimple tries to do. Founder Michael Katchen did not suit up like a buttoned-down banker at one of Wealthsimple's most important events in early June, which launched the company's first credit card, a line of credit and an expanded chequing account. There, he compared the country's banking sector to a "steam engine" operating in a world moving "at the speed of light."