IONIK WELCOMES NEW CFO AND CPO

Popreach Corp. has appointed Lois Norris as chief financial officer. Ms. Norris succeeds Jeff Collins who has been serving as interim CFO since Aug. 1, 2023, in addition to his role as chief operating officer (COO). The company also announced the appointment of Reena Bains as chief people officer (CPO), effective Oct. 16, 2023.

"On behalf of the Popreach team and board, we are excited to welcome two highly accomplished executives to the senior leadership team in Lois and Reena," said Ted Hastings, chief executive officer of Ionik. "The extensive experience they bring in managing and scaling financial, operational and organizational growth comes at a perfect time as we drive further integration of our portfolio of assets under the Ionik brand. We would also like to thank Jeff Collins for stepping in as interim CFO while we completed our search for a new CFO."

Ms. Norris has over 30 years of financial leadership experience and most recently held the position as CFO and COO of Ssimwave Inc., which was acquired by IMAX Corp. in September, 2022. She has held prior CFO roles at technology start-up and scale-up companies, including InvestorCOM, as well as Communitech, an industry-led innovation centre. With previous financial leadership roles at Humpty Dumpty Snack Foods and Dare Foods, her experience also includes both public and large privately held companies. She has served on numerous not-for-profit boards in the Kitchener-Waterloo community. Ms. Norris holds a CPA, CA designation and a BBA from Wilfrid Laurier University. In 2017, she was awarded an FCPA designation by CPA Ontario, a special honour awarded to members who have brought distinction to the profession through significant achievements in their careers and contributions to the community.

Ms. Norris commented: "I am absolutely thrilled to join Ionik as CFO. The company has rapidly assembled an exceptional team and an impressive roster of advertising, marketing and monetization technology solutions, as foundational elements of its growth strategy. It is tremendously exciting to provide financial leadership at this point in Ionik's evolution, as we execute ambitious plans to build a market-leading, data-driven performance and brand advertising platform for our customers."

Ms. Bains is an accomplished human resources professional with more than 20 years of experience in a wide range of industries, including financial services, payments, technology and renewable energy. An ambassador of culture with a passion for employee engagement, Ms. Bains has led the development of global human resources strategies that have driven an increase in engagement, inclusion and innovation. Ms. Bains holds an honours bachelor of science degree from the University of Toronto, human resource management certification from Humber College and executive women in leadership certification from Cornell University. Ms. Bains also holds both the CHRP and CHRL designations.

Ms. Bains commented: "Joining the Ionik team at this stage in the company's journey is beyond exciting. The company's passion and commitment towards achieving high levels of employee engagement is a testament to the progressive, people and culture-focused workplace that Ionik strives to be. I am delighted to have the opportunity to lead the HR function during this transformative period at Ionik and look forward to working alongside passionate and dedicated team members as we continue to build on existing foundations with a goal to making Ionik a highly sought after workplace."

The company's appointment of Ms. Norris as CFO and Ms. Bains as CPO remains subject to approval of the TSX Venture Exchange.

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