Mr. Jon Walsh reports

POPREACH ANNOUNCES APPOINTMENT OF INTERIM CFO

Popreach Corp. has appointed Jeff Collins as interim chief financial officer, effective Aug. 1, 2023. Mr. Collins will replace Greg Donaldson, who has resigned for personal reasons, with effect on that same date. A formal search for a new CFO is under way.

"On behalf of the Popreach team and board, we thank Greg for the contributions he has made during his tenure and through our transformative M&A [merger and acquisition] transactions, and we wish him success in his future endeavours," said Jon Walsh, chief executive officer of Popreach. "With considerable experience as a financial executive, Jeff will act as interim CFO alongside his COO [chief operating officer] duties, so we won't skip a beat while we continue to build out the leadership team to shepherd Popreach through its next phase of growth."

Mr. Collins has more than 20 years of experience managing private and public companies with extensive financial, strategic, operational and transaction experience in software, technology and digital media industries. He co-founded Federated Foundry and has previously served as the CFO of two Toronto Stock Exchange-listed companies. Mr. Collins is also a CPA and a graduate of Wilfrid Laurier University.

Mr. Donaldson commented: "It's been an honour serving as Popreach's CFO through these years of rapid growth. The company has entered an exciting phase of its evolution as a multifaceted digital technology company with a strong financial engine and growth capital backed by a syndicate of Canada's leading banks, and I wish them great success in the future."

About Popreach Corp.

Popreach, a Tier 1 issuer on the TSX Venture Exchange, with shares also trading on OTCQX Best Market, is a multiplatform technology company focused on acquiring, optimizing and growing companies and assets that provide services, technology or products within the digital media ecosystem. The company's portfolio includes: Popreach Games, a free-to-play mobile game publisher; NotifyAI, a push notification advertising platform; Q1Media, an industry-leading advertising and media service provider; Contobox, a leading-edge customer engagement platform; Ubiquity, a data-driven user acquisition and marketing technology platform; SCS, an integrated agency powering brand performance with data and creativity; and OpenMoves, a Google premier partner driving creative and growth across pay-per-click advertising and search engine optimization.

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