14:24:41 EDT Tue 07 May 2024
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Pollard Banknote Ltd
Symbol PBL
Shares Issued 26,917,669
Close 2024-01-03 C$ 33.54
Market Cap C$ 902,818,618
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Pollard adds Tekken series to licensed game portfolio

2024-01-04 11:35 ET - News Release

Mr. Brad Thompson reports

POLLARD BANKNOTE ADDS ICONIC TEKKEN(TM) BRAND TO LICENSED GAME PORTFOLIO

The legendary action game, Tekken, is the newest addition to Pollard Banknote Ltd.'s licensed brand portfolio, joining the company's popular arcade game collection. Known for its inclusion of many martial arts styles, the bestselling Tekken series holds Guinness World Records for the longest-running 3-D fighting video game franchise and the longest-running video game storyline. The brand will celebrate its milestone 30th anniversary in 2024 with the release of Tekken 8 on Jan. 26, 2024, which is already generating a lot of excitement.

Originally launched in 1994 as an arcade game before being adapted to PlayStation in 1995, the Tekken series is driven by the Mishima family. Tekken players can choose from a number of diverse characters who compete to win the King of Iron Fist Tournament. Tekken 7 reached more than $11-million in sales, marking a record high for the series, and has sold over 55 million copies.

The game's foundation in 3-D animation means that character models are built with high-definition skin, hair and muscles to portray lifelike character movement. This level of detail, combined with the franchise's rich history and its roster of iconic characters, makes the brand an ideal candidate to harness Pollard Banknote's digital press technology for a multiscene game. This innovative approach allows for a significantly increased number of ticket faces, showcasing visuals that are not only crisp and dynamic, but incredibly rich in detail. Moreover, the game's deep roots in arcade culture provide a wealth of omnichannel opportunities, ensuring maximum engagement across the lottery ecosystem.

"Pollard Banknote's arcade brands have captivated players in North America and we're confident that Tekken will fight its way to the top," said Brad Thompson, vice-president, sales and marketing, Pollard Banknote. "We believe the game's distinct following will create a buzz among lottery players and loyal franchise fans that are new to lottery. The exciting gameplay of Tekken, combined with our stunning ticket art and sales-driving print innovations, will excite and reward lotteries throughout North America."

To support strong sales and engagement, Pollard Banknote's licensed games team offers lotteries a comprehensive turnkey program that includes the design, programming and printing of themed tickets, as well as various optional enhancements like second-chance draws, merchandise and experiential prizing, point-of-sale programs, and digital marketing.

Tekken is owned by Bandai Namco, the same licensor for Pollard Banknote's other successful licensed games, Pac-Man, Ms. Pac-Man and Galaga.

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer retail solutions and portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and i-lottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.2 per cent by the Pollard family and 35.8 per cent by public shareholders, and is publicly traded on the Toronto Stock Exchange.

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