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Pollard Banknote Ltd
Symbol PBL
Shares Issued 26,917,669
Close 2023-10-13 C$ 26.58
Market Cap C$ 715,471,642
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Pollard's NeoPollard wins contract with W.Va. Lottery

2023-10-16 11:37 ET - News Release

Mr. Colin Hadden reports

NEOPOLLARD INTERACTIVE AWARDED NEW CONTRACT FOR WEST VIRGINIA LOTTERY'S ILOTTERY SOLUTION

NeoPollard Interactive LLC (NPi), jointly owned by Pollard Banknote Ltd. and NeoGames SA, following a competitive procurement process, has been awarded a new contract to provide the West Virginia Lottery with a turnkey i-lottery system, including a fully integrated omnichannel player loyalty program (PLP) and full-featured mobile application. The initial contract period is 10 years, with an optional one-year renewal.

West Virginia Lottery's expansion into i-lottery will leverage NPi's best-in-class technology, including NeoGames' NeoSphere player account management system, NeoDraw, a central gaming system (CGS) for draw games, and the NeoEngage customer engagement platform, as well as Pollard Banknote's playON player engagement platform, which will extend the lottery's existing Player's Circle loyalty program to better support player acquisition, retention and retail sales. Players in West Virginia will also have access to NeoGames' games studio library, which includes a full suite of engaging, interactive e-instant and draw-based games. Pollard Banknote will also provide a fully integrated mobile application that will enable players to play i-lottery games, collect and redeem loyalty points, check the winning status of their tickets, enter contests, access information about current lottery games, find the nearest lottery retailer, and receive jackpot alerts and other promotional information.

The program will also leverage a full suite of managed services to increase player engagement and maximize revenue for public education, seniors services and other good causes in the state. This includes the support of NPi's Ignite Player Marketing team, which will nurture the growth and development of the i-lottery program and provide insightful, data-driven recommendations designed to foster continuing player acquisition and engagement. NPi will also provide multichannel customer service through its world-class customer support centre.

"NPi is delighted to celebrate this exciting partnership with the West Virginia Lottery," said Colin Hadden, vice-president and general manager, NeoPollard Interactive. "We look forward to supporting the success of the West Virginia Lottery with an i-lottery 360-degree solution that powers several of the most successful i-lottery programs in North America, including those in New Hampshire, Michigan, Virginia, North Carolina and Alberta."

"The West Virginia Lottery provides vital support to our state's education system, senior services and tourism, while operating with the highest standard of integrity and security," said John A. Myers, director, West Virginia Lottery. "As an industry leader in the i-lottery space, we firmly believe that NPi will be an ideal partner to help launch i-lottery in our state and responsibly increase our contribution to programs that benefit the citizens of West Virginia."

Since the creation of the lottery in 1985, the West Virginia Lottery has been dedicated to delivering fun and exciting lottery games for the people of West Virginia. Today, the lottery generates sales in excess of $1.1-billion annually, with nearly $500-million directed toward programs that benefit the people of West Virginia, including public education programs, services for senior citizens, and enhancements to tourism and state parks.

About NeoPollard Interactive LLC

Born in the digital domain, NeoPollard Interactive is an award-winning supplier of best-in-class i-lottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell on-line, NPi helped pioneer the successful introduction of i-lottery in the United States and is North America's proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the on-line channel. NPi offers cutting-edge technology, a full suite of managed services and the industry's top-performing game content as part of its innovative and comprehensive approach to partnering for i-lottery success. Jointly owned by Pollard Banknote and NeoGames -- both globally recognized industry leaders -- NPi powers the most profitable i-lottery programs.

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer retail solutions and portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and i-lottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.2 per cent by the Pollard family and 35.8 per cent by public shareholders, and is publicly traded on the Toronto Stock Exchange.

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