02:46:39 EDT Sat 18 May 2024
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Pollard Banknote Ltd
Symbol PBL
Shares Issued 26,917,669
Close 2023-06-02 C$ 24.31
Market Cap C$ 654,368,533
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Pollard says grab your Ticket to Ride to $50,000 prize

2023-06-05 10:02 ET - News Release

Mr. Brad Thompson reports

BRITISH COLUMBIA LOTTERY CORPORATION LAUNCHES THE INDUSTRY'S FIRST TICKET TO RIDE INSTANT GAME

Pollard Banknote Ltd. congratulates British Columbia Lottery Corp. (BCLC) on the launch of Ticket to Ride, the lottery industry's first-ever instant ticket based on Days of Wonder's Ticket to Ride, an acclaimed board game in which players compete to claim routes, connect cities and build the longest rail line. Featuring a top prize of $50,000 and a wild-card bonus, BCLC players are on the fast-track to experience all the fun of the award-winning board game in an entertaining new way.

As summer travel plans kick into gear, the $3 ticket takes British Columbians on a trip across Canada with colourful, Pollard Banknote-designed artwork that echoes the look and feel of the board game. Leveraging the ever-popular lucky lines play mechanic, players embark on a cross-country adventure to reveal all four numbers within the same-coloured rail line. A wild-card bonus provides players with an extra chance to hop aboard for a cash prize. The Ticket to Ride board game rocketed to fame after winning the prestigious Spiel des Jahres prize in 2004 and has sold over 10 million copies in more than 50 countries worldwide.

The inaugural instant-ticket launch features an integrated and multifaceted marketing program supported by Pollard Banknote, which includes an engaging social-media campaign and the production of a how-to-play video for BCLC's website.

"We are delighted to offer British Columbians a brand new way to experience the fun and the spirit of Ticket to Ride this summer," said Erin Neoh, senior product specialist, instant games, BCLC. "Collaborating with Pollard Banknote has resulted in a great new game that will provide our players with many moments of excitement and adventure, and is a welcome addition to our scratch-and-win portfolio."

"We congratulate BCLC on being the first to market with its exciting new Ticket to Ride scratch-and-win game," said Brad Thompson, vice-president, sales and marketing, Pollard Banknote. "Our licensed portfolio features many established game brands, such as Ticket to Ride, which translate seamlessly into engaging instant tickets for all types of players. We're confident that British Columbians will embrace the thrill of this exciting new game."

The Province of British Columbia founded BCLC in 1985, with the purpose of giving back to the citizens of British Columbia and helping communities grow. Since then, BCLC has delivered more than $28-billion in net income to support communities, provincial programs and services, charities and major events that have helped shape British Columbia.

About Pollard Banknote Ltd.

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant-ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and i-lottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.3 per cent by the Pollard family and 35.7 per cent by public shareholders.

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