The Globe and Mail reports in its Friday edition that in a report titled Pack More Protein for Strong 2024 Returns, PI Financial analyst Ben Jekic commenced coverage on Premium Brands Holdings with a "buy" call and a share target of $111. The Globe's David Leeder writes that analysts on average target the shares at $155.44. Mr. Jekic says in a note: "Premium Brands has grown over the years by accumulating exposure to emerging consumer trends that underpinned its growth trajectory since 2000. Premium Brands' acquisitive expansion of a diverse specialty food product platform have enabled it to capture value from the focus on wholesome ingredients, shift from processed foods, convenience-oriented foods, awareness of diet and health, search for a sophisticated food experience, lower sugar and increase protein consumption. These trends feed on favourable social and demographic factors of aging population and immigration, greater access to food related information and busier lifestyles. Premium Brands' well regarded leadership positions the company to generate 4- to 6-per-cent organic growth (6 to 8 per cent with inflation) and capture more share via acquisitions and capacity investments due to resulting visibility."