Mr. Evan Gappelberg reports
NEXTECH3D.AI LAUNCHES KRAFTY LABS AI EVENT MARKETPLACE
Nextech3D.AI Corp. has launched the Krafty Labs artificial intelligence event marketplace, an AI-integrated platform intended to support event organizers, exhibitors and sponsors in deploying experiential offerings with associated analytics.
The Krafty Labs event marketplace provides a centralized environment where customers may discover and purchase curated experiences and branded activations that can be incorporated into live, hybrid and virtual events.
Evan Gappelberg, chief executive officer of Nextech3D.AI, commented: "This launch positions Nextech3D.AI at the centre of a multibillion-dollar shift toward experience-driven events, where engagement, data and revenue converge. The Krafty event marketplace marks a major milestone in our strategy to build a fully integrated, AI-powered event platform.
"We are transitioning events into monetizable, data-driven experiences. By expanding Krafty beyond corporate use cases into sponsor and exhibitor activations, we are unlocking entirely new revenue streams for our customers and positioning Nextech at the centre of the experience economy."
Event monetization and engagement capabilities
The company's platform integrates experiential offerings with data and analytic tools designed to support engagement tracking and reporting. The Krafty Labs event marketplace is intended to provide additional options for event stakeholders to enhance attendee engagement and support monetization strategies.
The platform currently includes:
- Exhibitor-level activations -- in-booth experiences designed to increase attendee interaction;
- Sponsor-level activations -- branded experiences positioned within event environments;
- Curated experiential offerings -- a catalogue of experiences available for deployment across events.
AI-powered analytics and measurable return on investment
Experiences available through the marketplace are supported by analytic tools that may enable event organizers and sponsors to:
- Track attendee engagement;
- Review lead activity and participation levels;
- Assess sponsor visibility metrics;
- Access postevent reporting data.
These capabilities are part of Nextech3D.AI's broader effort to combine event technology with experiential offerings within a single platform environment.
Expansion of use cases
Krafty Labs has historically focused on corporate and team-based experiences. The company is expanding its offering to include broader use cases across the event ecosystem, including:
- Sponsor-focused activations;
- Exhibitor engagement applications;
- Customer-facing and product-related event experiences.
These expanded use cases are intended to align with evolving customer demand across marketing, sponsorship and event operations teams.
The company expects that extending these capabilities across additional event formats may support increased adoption of experiential offerings within its platform.
Event organizer opportunities
The marketplace is designed to provide event organizers with additional tools that may support:
- Expansion of exhibitor offerings;
- Additional sponsor engagement opportunities;
- Customized event experience packages;
- Broader integration of experiential elements within event programs.
Platform integration
The Krafty Labs event marketplace is integrated with Nextech3D.AI's event technology solutions, including functionality related to event management, engagement and reporting.
This integration is intended to provide a unified experience for customers managing different aspects of their events within a single platform.
About Nextech3D.AI Corp.
Nextech3D.AI is an artificial intelligence and machine learning software company delivering enterprise AI solutions for events, digital commerce and spatial computing. The company provides AI-driven event intelligence, automation, computer vision, 3-D modelling and digital twin technologies through a portfolio of proprietary platforms, including Krafty Labs, Eventdex and Map Dynamics. Nextech3D.AI's solutions leverage AI, data analytics and spatial mapping to improve operational efficiency, engagement and monetization for enterprise, government and institutional customers.
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