The Globe and Mail reports in its Friday, April 3, edition that after losing its bid for Warner Bros. Discovery's trove of stories and characters, Netflix is focused on creating its own franchises. A Reuters dispatch to The Globe reports that Netflix says it will continue investing in original ideas and partner with other studios. The failed attempt to purchase Warner Bros. highlighted a vulnerability for Netflix, which has only about a dozen years of original content, compared with over a century of stories from Warner Bros., Disney and Universal Pictures. Netflix wanted to shore up its library and augment its intellectual property because creating franchises has proven challenging. Franchises are valuable for entertainment companies as lower-risk investments that generate additional revenue through merchandise and experiences. Producing consistent hits that spawn new series helps to attract and retain subscribers and increase engagement, which grew by only 2 per cent in the second half of 2025. Top-line growth has been slowing, with revenue expected to grow 13 per cent this year, compared with 16 per cent in 2025, and its advertising sales represent only 3 per cent of the total.