The Globe and Mail reports in its Friday, July 18, edition that the final season of Squid Game contributed to Netflix beating Wall Street earnings targets for the second quarter, prompting an increase in revenue guidance for the year. A Reuters dispatch to The Globe reports that despite shares rising 44 per cent this year before the report, they fell 1 per cent to $1,260 in after-hours trading, with the revenue forecast reflecting a weakening U.S. dollar (all figures U.S.). For April through June, Netflix posted diluted earnings per share of $7.19, exceeding the $7.08 analysts' estimate. Netflix also adjusted its 2025 revenue guidance to $44.8-billion, down from $45.2-billion, citing a weaker greenback and strong member growth and ad sales. Its previous guidance was up to $44.5-billion. Netflix is developing an ad-supported service to attract price-sensitive viewers, but it does not expect advertising to significantly boost revenue this year. The platform is also incorporating live events, like WWE wrestling, to attract advertisers and viewers. For the just-ended quarter, net income was $3.1-billion, slightly surpassing expectations of $3.06-billion. Revenue reached $11.08-billion, exceeding the $11.07-billion forecast.