The Globe and Mail reports in its Monday edition that Netflix has been watching us. Guest columnist Vass Bednar writes that while people are cancelling their streaming subscriptions in light of the tariff war, they are also turning to the new world of free ad-supported streaming television (FAST), where free viewing comes with significant privacy trade-offs.
Netflix's recent moves signal a shift toward the kind of passive, always-on viewing experience that defines FAST TV. While FAST channels mimic traditional over-the-air and cable television with continuous streams of content, Netflix has been experimenting with live programming like WWE's Monday Night Raw and the upcoming John Mulaney show. These real-time options make watching shows the communal cultural event it once was.
FAST streaming platforms offer live channels and on-demand libraries that are financed entirely by advertising instead of monthly payments. It is TV's full-circle moment: a return to ad-supported programming. FAST's biggest players -- Pluto TV (Paramount), Tubi (Fox), Freevee (Amazon) and Roku -- are owned by broadcasting giants. While Canada lacks a major FAST platform, companies like Blue Ant Media and Gusto TV provide content for them.
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