The Globe and Mail reports in its Saturday, Feb. 8, edition that cutting back on American consumer goods is not the only way Canadians can turn up the heat on U.S. companies and lawmakers. The Globe's Erica Alini and Mariya Postelnyak write that Richard Barichello, a professor of Food and Resource Economics at the University of British Columbia, noted that in 2023, Canada imported about $1.7-billion worth of alcohol from the U.S. However, Canadians generated more than $20.5-billion in spending and support for American jobs in 2024, according to the U.S. Travel Association -- approximately 16 times more.
Streaming service providers could feel the hit even faster than brands such as Procter & Gamble. "Netflix depends on new subscriptions every month," said Professor Markus Giesler. A dip in subscribers would hit their bottom much more quickly -- and acutely -- than a major brand noticing a slump in their frozen pizza sales.
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