The Globe and Mail reports in its Thursday, Feb. 6, edition that it has been seven years since Dictionary.com declared "misinformation" as the word of the year. The Globe's guest columnist Amber Dowling writes that in a time when social media influencers are on the rise and public trust in official sources is declining, misinformation is more prevalent than ever. This is especially true regarding health and pseudoscience, as highlighted by Netflix's newest series, "Apple Cider Vinegar." Want to lose weight? Try a daily shot of apple cider vinegar. Need more nutrient-rich milk? Choose raw over unpasteurized. Feeling sick? Consider essential oils. While influencers and everyday people share these tips, many claims lack scientific backing and can be dangerous, even fatal. The characters in Apple Cider Vinegar, inspired by real-life figures, never acknowledge the harm they cause in the realm of pseudoscience. The show refrains from making conclusions or delving deeply into the stories of those affected. This reflects the unpredictable impact of messages we share. Ultimately, Apple Cider Vinegar emphasizes that we can control what we consume and the messages we choose to spread.