Mr. Vito Sanzone reports
PROMINO ANNOUNCES MULTI-PLATFORM E-COMMERCE GROWTH WITH "DRINK REJ" LAUNCH AS INITIAL REJUVENATE MUSCLE HEALTH INVENTORY ARRIVES
Promino Nutritional Sciences Inc. has launched its next phase of e-commerce growth, anchored by the debut of its new United States direct-to-consumer platform, Drink Rej website, on June 1, 2026.
With initial production batches of Rejuvenate Muscle Health now received and additional inventory scheduled to arrive over the coming weeks, Promino is positioned to scale a co-ordinated e-commerce strategy across Amazon, direct-to-consumer and TikTok Shop USA.
The continuing production run -- at nearly four million servings -- marks a key step toward restoring consistent supply and supporting expanded participation across multiple high-growth digital channels.
The launch of Drink Rej establishes a unified consumer platform across Rejuvenate Muscle Health and Promino -- NSF Certified for Sport, designed to drive awareness, trial and repeat purchase through a simplified, subscription-first model.
The new Drink Rej website platform introduces a streamlined purchase experience, improved subscription functionality and a recipe-driven content hub aimed at increasing daily usage and customer retention.
At launch, the United States site will feature Rejuvenate Muscle Health Raspberry Burst, with additional flavours -- including Rejuvenate Muscle Health Citrus Blast, Tropical Mango Pineapple and Harvest Grape -- expected to follow within weeks as inventory continues to be received. A Canadian platform launch is expected later in June, 2026.
Promino intends to replicate its demonstrated 2025 success on Amazon across its own DTC platform, while expanding into TikTok Shop USA, an emerging channel increasingly driving discovery and conversion in the U.S. supplement category through creator-led commerce.
"The momentum we experienced on Amazon starting last year sets Promino up well on the higher-margin DTC channel to build direct customer relationships," said Vito Sanzone, chief executive officer of Promino. "As inventory continues to come on-line and with the launch of Drink Rej, we are positioned to scale efficiently across Amazon, DTC and TikTok Shop."
All products featured on the platform incorporate Promino's proprietary, plant-based amino acid formulation, designed to support muscle protein synthesis without the calories, sugar or dairy associated with traditional protein products.
The company will continue to support its retail partners while leveraging its expanding digital ecosystem to drive brand awareness and demand across all channels.
The new U.S. platform will be accessible beginning June 1, 2026, at Drink Rej website.
About Promino Nutritional Sciences Inc.
Promino Nutritional Sciences is a Canadian innovation company focused on science-based, clinically proven nutrition for muscle health and recovery. Its core product, Rejuvenate Muscle Health, is a clinically researched proprietary amino acid formula designed to rebuild, restore and rejuvenate muscle tissue.
The company also produces Promino -- NSF Certified for Sport, trusted by elite athletes. Promino's ambassadors include Stanley Cup Champion Jack Eichel (Vegas Golden Knights) and Major League Baseball legend Jose Bautista.
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