The Globe and Mail reports in its Thursday, Jan. 18, edition that a battle of the sandwich brands is materializing as a pair of U.S. sub companies announce big plans for Canada.
A Canadian Press dispatch to The Globe reports that Inspire Brands announced Wednesday that its Jimmy John's banner would use a franchise model to make its way outside the U.S. this year with a restaurant in the Greater Toronto Area and more to follow across the country.
Meanwhile, Redberry Restaurants said its Jersey Mike's Subs brand, which already has two locations in Ontario, plans to open more than 300 Canadian restaurants by 2034. Some will be franchises, others owned by Redberry, which owns and operates more than 180 Burger King and Taco Bell locations.
Both companies are known for their customizable submarine-style sandwiches, which are served with sides like chips and cookies. At Jimmy John's, diners can also opt for wraps or an unwich, a sandwich which uses lettuce in lieu of a bun. Jersey Mike's says its subs are Northeast-style, feature fresh-sliced meat and can be topped with "the juice," a blend of red wine vinegar and olive oil. They will join a number of homegrown and foreign sandwich companies such as MTY Food Group.
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