The Globe and Mail reports in its Friday, July 21, edition that ahead of Friday's U.S. release of the Barbie movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. An Associated Press dispatch to The Globe reports that there are pink benches at bus stops and pink clothing displayed in store windows. Microsoft's Xbox has come up with a Barbie console series and HGTV is hosting a four-part Barbie Dreamhouse Challenge. Then there are all the unofficial collaborators trying to grab a piece of the Barbie craze. Restaurants across the country are offering special pink cocktails, while interior decorators are showing options such as vibrant pink backsplashes to "Barbiefy" your kitchen. So far, product marketing around the movie has done well. Mattel's Barbie that was specifically made for the movie and is dressed in a pink gingham dress, is No. 1 in sales for dolls and for the preschool dolls and dollhouse category sold on Amazon, according to the retailer's website. Barbie now accounts for one-third of Mattel's revenue and it has been diversifying the dolls with more skin tones and versions with prosthetic legs, wheelchairs and hearing aids.