The Globe and Mail reports in its Thursday edition that the Canadian Food Inspection Agency is targeting major grocers for "maple washing," raising concerns among food manufacturers about potential reduced investment in Canadian products. The Globe's Kate Helmore and Susan Krashinksy Robertson write that since spring, the CFIA has fined five businesses a total of $47,000 for misleading country-of-origin claims, including two $10,000 penalties on Loblaw stores in January.
Loblaw spokesman Scott Bonikowsky acknowledged the CFIA's findings, adding that the company is "sorry for the error and any confusion it may have caused."
The CFIA is also investigating labelling and advertising overseen by the Sobeys head office. The Sobeys investigation was first reported by the CBC. Sobeys spokesman Karen White-Boswell declined to comment.
The CFIA is responding to consumer concerns that retail giants are falsely capitalizing on the buy Canadian movement, which began in early 2025 in response to U.S. threats of annexation and tariffs -- and continued after U.S. President Donald Trump implemented punishing import fees on a number of trading partners, including Canada. Buy Canadian sentiment has waned slightly since last year.
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