Ms. Emily Vear reports
MANULIFE CANADA PARTNERS WITH OSARA HEALTH TO BRING PERSONALIZED CANCER SUPPORT TO CANADIANS
Manulife Financial Corp.'s Manulife Canada today formed a strategic partnership with Osara Health to launch Cancer Coach, an award-winning program that provides structured and personalized support to people who are navigating cancer treatment, recovery and the daily challenges that accompany a diagnosis. The program complements clinical care with guidance to help members manage changes in sleep, energy, nutrition, stress and other complexities that come when someone is diagnosed with cancer.
Cancer touches nearly every family in Canada and remains one of the most complex health challenges facing Canadians today. According to the Canadian Cancer Society, new cancer diagnoses were expected to reach 254,800 in 2025, up by over 3 per cent from the prior year. It is estimated that 44 per cent of Canadian women and 45 per cent of Canadian men will develop cancer in their lifetime, with 40 per cent of diagnoses occurring during working years (people aged 20 to 64). Cancer also remains the leading cause of death in Canada, demonstrating the need for more comprehensive and co-ordinated support.
"A cancer diagnosis changes everything for individuals and their families -- at home, at work and in daily routines. It's time we broaden our focus and provide holistic support that helps members manage more aspects of this disease," said Doug Bryce, head of health, Manulife Canada. "Through our partnership with Osara Health, we are closing a meaningful gap by offering practical, personalized support that helps people manage symptoms, well-being, work and family life, extending our focus to whole-person care when members need it most. This partnership aligns with Manulife's global strategy to leverage innovation and partnerships to deliver differentiated value, build trust and improve health outcomes."
When someone is navigating a cancer diagnosis, life's daily responsibilities still demand attention. This partnership helps lighten that load by giving eligible Manulife Group Benefits members access to clinically experienced professionals, including those with backgrounds in nursing, oncology nutrition and exercise physiology, who provide one-on-one support with a dedicated Canada-based cancer coach. Participants will receive weekly digital education with practical, evidence-informed guidance, access to Osara Health's app for symptom logging, progress tracking and resources, and support with return-to-work planning tailored to their individual goals.
"This partnership reflects our shared commitment to supporting people through the day-to-day complexities of living with cancer," said Tim Atkins, co-founder of Osara Health. "At Osara Health we believe the care experience shouldn't centre on treatment alone. Through our Cancer Coach program, we provide personalized support focused on the priorities that shape quality of life, including practical guidance, behaviour change, emotional support and help navigating what comes next. Together with Manulife, we're making this kind of practical, whole-person support more accessible to Canadians when they need it most."
The Cancer Coach program will begin as a pilot and will be available to select Manulife Group Benefits members with disability coverage. This partnership aligns with the Manulife Longevity Institute, a global research, thought leadership, innovation, advocacy and community investment platform that aims to advance action on helping people live longer, healthier, more financially secure lives.
About Manulife Financial Corp.
Manulife Financial is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in the company's ambition to be the No. 1 choice for customers, the company operates as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, the company offers global investment solutions, financial advice and retirement plan services to individuals, institutions and retirement plan members worldwide. At the end of 2025, Manulife had more than 37,000 employees, over 106,000 agents and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. The company trades as MFC on the Toronto, New York and Philippine stock exchanges, and under 945 on the Hong Kong stock exchange.
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