The National Post reports in its Tuesday, March 12, edition that Meta's recent announcement that it will not enter into new commercial deals for media content under Australia's News Media Bargaining Code (NMBC) is as arrogant as it is damaging to Australia. The Post's guest columnist Rod Sims writes that to put the March 1 announcement into context it is worth recalling that the NMBC, which came into effect in March, 2021, requires designated digital platforms to negotiate in good faith with all eligible Australian news media outlets and, failing agreement, for the amount of any payment for media content to be settled by independent arbitration. The logic of the NMBC is that both Google and Facebook have significant market power in their markets. This clever business model in essence uses the content of others to attract users to their sites. Prior to the NMBC the platforms would not entertain commercial negotiations to settle fair payment; if one media company removed its content, the platforms would simply use other media content. In an attempt to stop the legislation, Meta, in early 2021 took down from Facebook's app and website all news media content as well as emergency and health information.