The National Post reports in its Tuesday, March 5, edition that Meta's Facebook says it will improve its content-monitoring system after the platform initially declined to remove ads selling illegal drugs because they did not violate the company's advertising policies. The Post's Bryan Passifiume writes that industry observers, however, say Meta's reliance on inconsistent automated moderation systems could pose problems as the Trudeau Liberals roll out their new on-line harms legislation. Deloitte Canada manager Christopher McGrath says he began seeing ads for illegal drugs such as LSD on Facebook that he believes were triggered by algorithms while he was researching a recent report on the illicit cannabis industry in Canada. When the ads were reported to Facebook, it responded with a message that the ads did not violate its advertising standards.
This, says University of Toronto media economics professor Brett Caraway, is due to the reliance social media platforms place in machine learning and automated algorithms to police their content.
He says, "When these platforms started, they had departments full of people -- actual humans -- to sift through the most toxic and horrible parts of the Internet."
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