The Financial Post reports in its Tuesday, Oct. 31, edition that Canadian businesses using Facebook or Instagram have a new way to mark their authenticity. A Canadian Press dispatch to the Post reports that the platforms' owner, Meta, announced Monday that it has begun testing a paid verification program for businesses using either social network in Canada. In exchange for $36.99 per month, Meta will give subscribing companies a verification badge confirming their business is authentic and grant them access to pro-active monitoring for impersonation. Other perks include access to support when troubleshooting account issues, along with featuring subscriber companies at or near the top of search results and as a recommended verified business to follow in user feeds. Businesses are only eligible for the service if their accounts meet what Meta called a minimum tenure, though spokesman David Troya-Alvarez would not say what the threshold is, "in order to protect against bad actors." Meta began testing paid verification for businesses in New Zealand earlier this year. It has said it has learned from its initial tests and plans to add more value to the subscription offering over time.