The Financial Post reports in its Friday edition that Meta Platforms, the company formerly known as Facebook, has seen its share price increase 162 per cent this year. A Financial Times of London opinion piece says that retreating a little perhaps from its metaverse enthusiasm, its sales should increase more than 14 per cent and earnings by over 30 per cent, leaving it on a price-earnings multiple of only 22. It has a good claim to be well positioned in artificial intelligence given its language model, Llama. Suggestions that it may offer advertising slots on Whatsapp could boost revenue as this popular service is currently contributing little to shareholder value. The metaverse is a good example of technology that looks like a turkey -- at least in the short and medium term. The past couple of decades have seen plenty of these. Remember 3D television, Palm Pilots, Myspace and Google glasses? How much money did anyone make from the Internet of Things (IoT)? How many people ever connected their new fridge to their WiFi to scan food in and out and reorder? Investment funds were created on the back of this that have quietly disappeared. The dot-com bubble and crash reminds us that enthusiasm can outpace reward.