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Globe says Meta's Facebook luring women to Saudi Arabia

2023-09-18 07:57 ET - In the News

The Globe and Mail reports in its Saturday, Sept. 16, edition that Ethiopan government advertisements on Facebook this year are enticing women to Saudi Arabia for domestic work in the oil-rich kingdom. The Globe's Zecharias Zelalem writes that human rights researchers have condemned the program, citing dangerous working conditions, exploitation and rampant abuse of migrant workers in Saudi Arabia, which largely go unpunished. About 10,000 migrant workers from Southeast Asia alone are estimated to die annually on average across the Gulf countries. Despite these warnings, the Ethiopian government sees financial advantages to the migrant-worker program. The Ethiopian government Facebook ads promise safe jobs with steady incomes in Saudi Arabia. Data compiled by The Globe show that since late February, more than 200 Ethiopian state institutions -- including government ministries, district administrations and state media -- have used their official Facebook pages to promote the Saudi recruitment drive and lure Ethiopian women into registering. In response to questions from The Globe, Facebook's parent company, Meta, says it is reviewing some of the recruitment posts and will remove any that violate its policies.

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