The National Post reports in its Tuesday, Aug. 22, edition that a new Swiss study shows that Google and Meta garner a good deal of profit from people accessing news content on their sites. The Post's Courtney Radsch writes that the tech giants like to narrow the discussion to focus on click-through rates and the value of the traffic they provide to publishers. Their approach disregards the ways that journalism improves their platforms for all users. The Swiss study finds that the value of news is far higher than policymakers and publishers think it is, at least on Google search, which accounts for the majority of Google's $280-billion (U.S.) in annual revenue. The study assessed the value of journalistic content on the Google search engine in Switzerland and its effect on user behaviour and satisfaction. It concluded that the market share of Google searches that use media content results in an estimated revenue of about $440-million (U.S.) per year in Switzerland. The study suggests that if Google did not have a dominant monopoly position in web search and faced serious competition, fair compensation for the value that media content provides Google would amount to about 40 per cent of its total revenue.