The Globe and Mail reports in its Wednesday edition that for the past six weeks, Mark Zuckerberg and Elon Musk have traded on-line barbs about a proposed fight the billionaires are seeking to hold at some point this year. The Globe's guest columnist David Silverberg writes that the two men have argued about the location. They have argued about if the fight is actually on. After Mr. Musk claimed he might need shoulder surgery, Mr. Zuckerberg responded theatrically on Threads, "If Elon ever gets serious about a real date and official event, he knows how to reach me." Each development has gobbled up attention spans and headline space. What the two tech titans are proposing feels like untethered machismo and immature bravado -- and we should be sick of tolerating it. Yet even as X and Meta continue to face blow after blow from employees, governments and a close call from the U.S. Congress, their leaders' mental energy is being devoted to a fight that will do what, exactly? Not much for either X or Meta. Mr. Silverberg says the loser in this fight is us. Another distraction pulling influential tech leaders away from their product is another foot-dragging week or month where the platforms we use degrade even further.